Best in class qualitative research

NickWorks

Moderation • Analysis • Insights

In-depth qualitative research rooted in consumer truth.

  • Core involvement in every step of the process, from data collection to analysis, and insights to reporting… Nick works! 

  • Focus on quality moderation: prioritizing key objectives with timely and empathetic questioning, and the ability to adapt in the moment during research as trends emerge

  • Specialized in engaging with consumers via non-directive interviewing techniques and interactive, projective exercises stimulating consumer creativity

  • Passion for customized research design tailored to each detail and objective of the project

  • Emphasis on both timing and budget efficiencies: working smarter with resources and solutions

Conducted 2,700+
Consumer IDI / Focus Group Sessions

Two decades of experience.

Leading agile to multi-phase research initiatives for a diverse array of clients, including both established and upstart brands. Projects include:

  • Segmentation development

  • Consumer ethnographies

  • UX feedback & product refinement

  • Brand & category positioning

  • Behavioral science research

  • Innovation & concept evaluation

  • Quant-qual hybrid projects

Let’s collaborate.