In-depth qualitative research rooted in consumer truth.
Core involvement in every step of the process, from data collection to analysis, and insights to reporting… Nick works!
Focus on quality moderation: prioritizing key objectives with timely and empathetic questioning, and the ability to adapt in the moment during research as trends emerge
Specialized in engaging with consumers via non-directive interviewing techniques and interactive, projective exercises stimulating consumer creativity
Passion for customized research design tailored to each detail and objective of the project
Emphasis on both timing and budget efficiencies: working smarter with resources and solutions
Recently:
Brand Pillar Development: In-Depth Interviews with Tom Holland & his loved ones to infuse character, values and personal vision into brand DNA
NA Beer Category Landscape: n=1000+ quantitative survey with current & curious NA Beer drinkers ranging in sobriety levels, exploring pricing, occasions and attributes
Qualitative Feedback Panel: Online qualitative engagements with n=85 target consumers (current + prospective drinkers of NA Beer), providing iterative design feedback
Taste Testing Focus Groups: In-person, late stage blinded taste-testing of 14 NA beer offerings to assess receptivity to three initial BERO launch SKUs
Conducted 3,000+
Consumer IDI / Focus Group Sessions
Two decades of experience.
Leading agile to multi-phase research initiatives for a diverse array of clients, including both established and upstart brands. Projects include:
Segmentation development
Consumer ethnographies
UX feedback & product refinement
Brand & category positioning
Behavioral science research
Innovation & concept evaluation
Quant-qual hybrid projects
